While analyzing day to day or week on week revenue deviation (up/down) following things need to be considered. Significance of followings factors are varies region to region (geographical).
- Weather:
Bad weather can cause MoU (Minute of Usage) fall and revenue can decrease. For large geographical area it can be analyzed by compering MoU between impacted areas and non impacted area. - Political Influence:
Some times political disturbance can positive and negative impacts in revenue. For fast growing country strikes cause revenue fall - Festival:
Now days service revenue (SMS/Data/Voice) increase during festival time. - Holiday:
MoU in mess segment generally increase while significance fall in business and corporate segment. If revenue contribution of business segment is high then MoU or Revenue fall in holidays is common - Weekend:
Same as holidays impact - Network Outage:
Cause revenue fall. Its impacts depends on outage period, location, duration and network load balancing. Some time small outage is covered by adjacent sites and MoU hike in next hours. Outage car start any hour of the a particular areas. By comparing hourly MoU trend between different hours of same location, different location, previous day or same before week day. - Campaign Start/End for Own Operator
- Campaign Start/End for Other Operator
- Product and Tariff Change
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